North star
Executive level. All phrases
| Means | The one goal we say guides every decision, until it's inconvenient. |
|---|---|
| Lands | When a team keeps debating priorities and needs one thing to measure against. |
| Backfires | When the company has four north stars. |
Teams: Retention is our north star this year, so anything that doesn't help it waits.
Try it yourself. Drills give you a plain sentence to rewrite with this kind of phrase, then score how corporate you sound. Start training.
Next: Table stakes