Table stakes
Executive level. All phrases
| Means | The bare minimum. Not something to celebrate. |
|---|---|
| Lands | When someone is treating a basic requirement like a big differentiator. |
| Backfires | When the person who built it is in the room and worked all weekend on it. |
Outlook: Mobile support is table stakes at this point. Our pitch has to be about the reporting.
Try it yourself. Drills give you a plain sentence to rewrite with this kind of phrase, then score how corporate you sound. Start training.
Next: Headwinds